Video Ads are Evolving, So Should Your Strategy.
MOTV8 is a subsidiary of OptiConversion, a top marketing and advertising agency operating throughout the United States. With locations in Illinois, Florida, and California, we are able to serve both local communities and nationwide companies. Opti began as a high powered media agency, buying huge quantities of remnant radio and television to deliver unprecedented rates to its clients.
Over a million ads later, the OptiConversion brand has become one of the agencies leading the charge and setting the edge on the digital video revolution. Connected TV Advertising is still in its infancy, but with the right agency partner, you can navigate and win the race. There’s huge value and opportunity if you know the right questions to ask.
So, why is connected tv advertising so amazing?
It’s a Huge Market:
Over 180 Million people have connected TV - covering an estimated 71.6% of all U.S. Households
eMarketer, 2018
Its More Measurable:
We love linear TV - but there’s no denying that connected TV brings a whole new level of accountability and measurement to your marketing strategy. With this medium, data and targeting are more in line with your paid search campaign, more than they are with your billboard campaign.
It’s the Next Great Frontier in Advertising
There’s no denying the trajectory. Connected TV advertising is not just a fad. This medium is quickly becoming the key driver of performance for blue chip and SMB businesses alike.
Number of Smart TV Users in the United States
Strategy. Value. Execution.
Whether you’re interested in how to first approach, or how to do better in the connected TV space, our team will guide you on strategy, bring you the best value, and execute with precision. Our partners expect the best, and that’s what we deliver.
In the crowded and ever-evolving marketing channel world, a new and exciting medium is taking shape. Connected TV, Over The Top (OTT), Digital TV, or Smart TV advertising are essentially all one in the same.
In 2019, this sector grew to over an estimated $7 Billion dollars in ad spend. There are many good reasons why:
The 18-35 Demo is becoming increasingly hard to target with linear TV. Millennials love Connected TV.
High Quality, non-skippable ad inventory that is precisely measurable and accountable.
More reliable targeting with all the benefits of “big screen” engagement.
It’s bridging the gap between the most productive traditional and digital advertising offerings.
Is Connected TV / Over The Top Advertising right for us?
This is the most important question you should be asking yourself and your prospective agency partner. Connected TV is an incredibly powerful tool that has massive reach with pin-point accuracy, but still, it’s not the best fit for every business.
Connected TV Advertising might be a good fit if you answer yes to one or more of the following:
Do you have a well-defined customer base in terms of Geographic, Demographic, or Psychographic targets?
Are you seeing success on other video advertising, such as linear TV or preroll?
Is measurement and accountability an important part of selecting an advertising channel?
How the process works.
STEP 1:
Contact and Needs Analysis
Let’s talk about your connected TV and general marketing objectives so our team of experts can craft a solution that’s relevant to your goals.
STEP 2:
A Marketing Hack Plan of Attack
After careful consideration and review, our team will furnish you a plan aligned with your objectives. Pending your approval, we’ll get to work.
STEP 3:
Campaign Execution and Optimization
Once a general CTV/OTT plan is approved, we’ll discuss creative - we’re a full service agency with in-house production. From there we’ll launch and optimize a campaign while continuously measuring KPIs and tweaking in the interest of excellence.
